SEO Strategy
Do I need an SEO Strategy
An SEO strategy is a detailed plan to improve a website’s search engine rankings in order to capture more organic traffic.
There are occasionally reasons to build a website without an SEO Stratergy, some personal blogs & also company intranets both fall into this catagory.
It is however unlikely that would be reading this article if your website is in this group.
Getting started
The first think you need is a functioning website that is able to be gradually updated to improve your customer numbers.
A carefull analysis of the site and also that of your competition is needed to help you formulate your stratergy.
There are many tools but free & comercial that will help you formulate your plan. These tools can help you implement & monitor progress too.
Website
Content is king
The quality of the content is the first priority when building a site, to keep customers interested and also help SEO.
YOAST SEO
XML Sitemaps
An XML sitemap is for crawlers and helps them find pages to index. Using Yoast SEO to deliver them just makes sence.
Search
Search Console
Getting your content listed on Google is essential. Search Console is the too to do it right and track your links.
Business Listing
Bing & Google
As soon as your pages are being craweled its time to get your business listed on Bing Places & Google Business.
Keywords
Yoast & Google
Get your pages craweled and indexed first and then find your keywords and a stratergy to leverage them and improve your ranking.
SE Ranking
Check out the data
Uncover your competitors’ most powerful Keyword & SEO strategies and utilise them to your advantage. Stay ahead.
Analytics
Google Analytics
Google Analytics is free and its fantastic. It lets you track and understand your website traffic. It is a valuable tool.
Reporting
google data studio
Using SE-Ranking, Search Console, Analytics & Bing creates a LOT of data. Data Studio lets you manage and use it.